The only way to save the elephant is to kill the ivory trade in the biggest ivory market, China. We hijacked Chinese New Year by asking people to celebrate the elephant instead of the monkey. We infiltrated cultural celebrations with posters and other traditions.
Minutes after the royal birth The Sun celebrated by introducing Prince George to his fellow future rulers on billboards around the UK. Elton John wrote to the editor that day asking for a framed print.
Other tactical work includes Scotch tape helping to keep the UK together, and celebrating Murray's win at Wimbledon, the first for a British player in decades.
HSBC wanted to show medium to large sized businesses the might of their network to help them grow their businesses in new markets. The campaign was shot by Adam Hinton.