We were tasked with repositioning an airline constantly reinventing themselves. This spoke to a desire in all of us when we take to the skies. After all it's not about where we have been, but where we are going.
Say goodbye to the Ricky Gervais we all know. And hello to the next great action hero.
Emirates as the largest airline in the world wanted to encourage people to go as far as possible in their journey of discovery and reinvention.
We created an application that would reward passengers not for just sitting in the air, like most airlines, but for getting out there. It was called 'Explorer Rewards' and integrated with their Skywards programme.
Currently in development.