The Kenyan Government approached us with the task of bringing a global audience to the burning of the largest stockpile of ivory in history. Badging it 'The Ivory Burn' we streamed it LIVE on 30th April 2016 on Periscope and into the heart of China on NetEase, the world's biggest ivory market.
Most people are unaware that the buying and selling of Ivory is still legal in their country. In order to end the trade we needed to support the international ban with a domestic ban in every country. In the upcoming vote we have given the people a voice. Informing their leaders that a ban is something we can all agree on.
The campaign has united the leading elephant conservation groups into one Herd.