Co-founded the not-profit ‘Women To Look Up To’, which exists to shine a light on women at the top to inspire girls everywhere.
We created a range of 3D printed Christmas Tree Angels of inspirational women to inspire more girls to reach the top. Serena Williams, Beyoncé, and then Hillary Clinton and Michelle Obama who were decided for by a public vote, were seen on top in thousands of homes.
Featured on The Steve Harvey Show alongside Hillary Clinton, on all major US news channels (Fox News, ABC), online publications such as Buzzfeed, Mashable, and Refinery29, press such as Vogue, Independent and more.
An everyman looks into Subway to see his more confident, adventurous alter-ego ordering the new BBQ Beef Burnt Ends Sub. Strongly coerced by his inner monologue, he finds the courage to drop his ordinary ham and cheese, to become a ‘lunchtime lion’.
Directed by Max Sherman (Blink)
Kayak’s brand new tool turns your computer’s wallpaper into POS.
Every day, using real-time Kayak data and GPS, new images are served up onto your desktop. Icelandic ice tunnels, Polynesian beaches, Himalayan mountain passes to must-visit cities and beyond – each one designed to drive impulse purchases, each one bookable there and then just by clicking on the tab.
Instead of harnessing traditional mediums of travel billboards or intrusive pop-up banner ads, Desktop Escape advertises to you on your terms, in a new medium that’s been staring you in the face for decades.
Since 1785 The Times and The Sunday Times have been using the same powerful set of tools to talk to the world. In 2016 we launched the 250 year old newspaper in Ireland as the first ever digital only edition.
Directed by ManvsMachine
A global campaign to end the ivory trade. Our strategy was simple: rally a Herd large enough to mobilise world leaders to change legislation.
The platform unified disparate elephant welfare groups, gained support from influencers like Leonardo DiCaprio, Ellen Degeneres and Yoko Ono, and mobilised millions. It brought about legislation change in the United Sates, France and Hong Kong, and lead to Kenya burning it's stockpile of ivory, the largest in history.
We are still working towards our goal of a domestic ban on ivory sales in every country.
Gillette has been the grooming tool of choice for every great man for over a century. In 2015 they responded to his latest evolution in style, body shaving, with an evolution in their razorblades.
13 million YouTube views • 25 million views across all platforms • Top of Adweek Viral chart World Cup Week • Sold out in France and Germany
Directed by Oh Yeah Wow (Caviar)
While the gender pay gap has sparked international debate, there’s another gap that few are talking about … the orgasm gap. Leading studies and research show that among heterosexual couples, men have 3 orgasms for every 1 orgasm a woman enjoys. That’s 200% more or a gap of 66%, equivalent to some of the worst pay gap figures released by firms in the UK last week, and is over double the UK average pay gap. Making it one of the greatest gender inequalities our society faces.
It’s for this very reason that MysteryVibe, the luxury brand behind the world’s first body-adaptable smart vibrator, Crescendo, has launched a campaign to educate couples on the orgasm gap and how to close it. By practising more pleasurable sex for both, couples can develop more equitable, and more enjoyable, sexual relationships.
The campaign has launched a series of three posters and closetheorgasmgap.com, illustrating research on why the gap exists.
Integrated Campaign for PANDORA jewellery, helping men to get the hint and get it right this Christmas.
We created a hint button on the website whereby women can directly send a product hint to a gift giver in their life.
Directed by Martin Werner (Bacon)
In 2016 demand for ivory was growing in China, so we highjacked the ancient story of the Chinese Zodiac - told to children during the celebrations of Chinese New Year - in the hope of creating a future generation of elephant protectors.
In an illustrated children's book and animated film we told of the first ever 'Year of the Elephant'. The year when China comes to the elephant’s rescue.
The screen printed publication and e-book was available on Amazon and Alibaba.
Written by Dom Butler, Liam Riddler and Ben Clapp and
Published by Grey London + WildAid
Gillette needed to promote their sponsorship of the McLaren F1 team. We found the precisest way to advertise the partnership.
At Comic Relief I came up with concepts, scripts and activations for their two key properties, Sport Relief and Red Nose Day.
Our idea for David Williams' film piece was to play on his teasing of the the media around his sexuality, by having him visit past lovers to find the one who had given him more than just a good night.